Sales Shifts 2018

A  snapshot  of  the  most  remarkable  sales  appointments,  promotions  and  transitions

, the former senior vice president and commercial services officer of Starwood Hotels and Resorts, has been named chief commercial officer of Hyatt Hotels Corp.

In this new role, Vondrasek will oversee global sales, revenue management, distribution strategy, corporate marketing, brands, communications, digital, consumer insights, global contact centers and loyalty platform World of Hyatt, according to an announcement in March.

Vondrasek joined Hyatt in September 2017 with 15 years of hospitality leadership experience at Starwood. Prior to entering the hospitality industry, he spent 10 years in the financial services industry.

When asked what prompted this change in leadership, Mark Hoplamazian, president and chief executive officer of Hyatt Hotels Corp., said the company needed to realign its corporate leadership team and operations to accelerate its differentiated strategy to care for the high-end traveler.

Vondrasek will report directly to Hoplamazian.


CATE GUTOWSKI has joined Panasonic Avionics Corp. as senior vice president of global sales & services following 20 years with General Electric.

Gutowski, who most recently spearheaded the digital transformation of General Electric’s 25,000-member sales team across 180 countries, will be now be tasked with driving the digital transformation of Panasonic’s salesforce. Gutowski has indicated plans to boost sales productivity and empowerment through the adoption of artificial intelligence, machine learning and predictive analytics technologies.

Panasonic Avionics Corp., a privately held business within Panasonic, is working toward connecting the business and the pleasure of flying. Gutowski will lead this initiative and the global sales and field service organizations, according to an announcement by Panasonic issued in April.

Prior to her appointment at Panasonic, Gutowski held senior positions in sales leadership and product management at GE Lighting, GE Energy Connections, GE Corporate and GE Digital.


BRIDGET LAUDERDALE has been promoted as senior vice president of corporate strategy and business development at one of the world’s largest defense contractors, Lockheed Martin.

Lauderdale, a 25-year veteran of Lockheed Martin who previously served as vice president and general manager of its aeronautics operations, will oversee enterprise business strategies and bring new business into the company, according to an announcement issued in March.

She will now be responsible for an operation spanning 25 countries and 25 U.S. customer locations.

“Bridget is an experienced leader with a proven track record of delivering results for our customers on many of our highest-profile programs,” said Lockheed Martin CEO Marillyn Hewson in a statement. “I’m confident that Bridget’s commitment to meeting our customers’ expectations and her leadership in establishing global partnerships will help position us for growth in our core and international markets.”


CHRIS DEDICOAT has departed from his position as executive vice president of worldwide sales and field operations at Cisco, choosing instead a new role as senior advisor to Chairman and CEO Chuck Robbins.

As such, Dedicoat will lead sales, operations, growth initiatives and investments in strategic alliances across the globe, according to an announcement shortly after the transition. Robbins praised Dedicoat’s 20-year history with Cisco, singling out his passion for customer success.

“Chris has had an immeasurable impact on Cisco’s success over the past 20-plus years,” said Robbins in a statement in July. “I want to thank him and say how much I appreciate his leadership and friendship.”


TARA DUNNING has returned to Avaya Holdings Corp., as chief revenue officer, following time as vice president of global sales operations at BroadSoft, a communications software and service firm.

Dunning, a key contributor at Avaya earlier in her career, will preside over revenue-generation processes at Avaya, such as offer development, pricing, enablement, sales and channel operations, according to an announcement issued in March. Previously, Dunning led teams including global sales operations and business transformation. A recognized industry leader, Dunning has made a career of transforming teams and processes to enable exponential growth for cloud and software companies.

“Bringing a proven leader like Tara Dunning back to Avaya is another big win for the company and for our customers,” said Patrick O’Malley, senior vice president and chief financial officer of Avaya, in a statement. “As we go on offense to fuel new growth, Tara’s outside-in, customer-led focus in leading strategic transformation initiatives will help us re-tool our go-to market approach, focusing on efficiencies that help us deliver solutions the market needs, faster and more effectively.

“We believe she will have an impact that helps accelerate growth for our customers, our partners and Avaya,” O’Malley added.


JEFF LUNDAL, the former senior vice president of digital prime sales at Oracle, has joined Harland Clarke as president of the company’s retail channels division.

A 20-year technology veteran, Lundal will  develop relationships, bolster the company’s focus on data, analytics and technology-enabled solutions and spur growth in e-commerce.

“Jeff is a seasoned executive who has built and successfully led a wide variety of technology businesses over the course of his career,” said Jana Schmidt, president of Harland Clarke, a provider of omni-channel customer engagement solutions. “In our quest to connect businesses and people how, when and where they want, the skills and background Jeff brings will play a key role in driving innovation for our clients.”

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