Global Head of Sales
June was a red-letter month for Square, the San Francisco–based mobile-payment and financial services company helmed by Twitter founder Jack Dorsey. Besides receiving a coveted New York State Department of Financial Services license allowing New Yorkers to buy and sell cryptocurrencies on its mobile app Cash — one of only nine such licenses in the Empire State — the company saw shares in its stock surge shortly thereafter, reaching a 52-week high. Now the company’s $18 billion market cap is nearly double those of the two biggest U.S. exchange companies — the Chicago Board Options Exchange and Nasdaq — and Coscetta, a Harvard grad, is in the catbird seat as Square grows well beyond its not-so-humble beginnings. A self-proclaimed “math and science nerd,” the former entrepreneur, in his two years as global head of sales, has helped Square expand from the boxy mobile-payment device that originally put the company on the map to a cashless solution for small and medium-sized businesses complete with point-of-sale registers, lending services and, now, a bitcoin exchange.