TOP 100 GLOBAL SALES LEADERS 2020

Curated By 

Denise Friedman

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SVP, National Sales
Philips Healthcare

Friedman has been with medical industry technology and devices giant Philips Healthcare for more than 14 years, working her way up to her current role as senior vice president of national sales through numerous achievements. Among them, Friedman managed several sales portfolios exceeding $1 billion in business to hospitals and healthcare providers. She also understands and publicizes the value of Philips’ strategic partnerships, taking a customer-centric approach that has allowed her to succeed as a sales leader at Philips — and industry-wide. As she put it in her own words to potential customers: “Our goal is to make sure you’re highly satisfied with every part of your Philips service experience — from your conversations with our account managers to the performance of your patient monitors.”