TOP 100 GLOBAL SALES LEADERS 2021

Rich Liu

Executive Vice President at TripActions

Liu has been passionate about sales since he was a young man. “From investments to advertising to software, I have always enjoyed the accomplishment of connecting people to something that can truly help them,” he said. Though he started his career as a biomedical engineer, he has since become a sales leader who has scaled four companies, leading to two IPOs and a highly successful acquisition. “My family is my biggest inspiration personally,” Liu said. Professionally, he continued, “I’m inspired by providing a product that enables a business to not just achieve more, but fundamentally change their trajectory.” Compensation and culture data provider Comparably named him Best Sales Leader in 2019. As Chief Revenue Officer and Executive Vice President of Sales at TripActions, an AI-powered business travel and expense platform, he approached the pandemic head on, taking a revolutionary payments and expense management solution to market to help businesses control spend when they need it most, while the company built robust digital travel safety infrastructure, including a dashboard with realtime COVID-19 updates and tools for intelligently managing customers’ impacted travel plans.