TOP 100 GLOBAL SALES LEADERS 2021

Richard Brasser

Partner and Associate Director, Next Generation Sales at Boston Consulting Group (BCG)


Brasser is an expert at spotting trends and helping companies keep up with the latest shifts in the marketplace. He is a Partner for Boston Consulting Group and helps lead the Next Gen Sales practices globally. Brasser heads up the Commercial Accelerator Program in North America, which includes sales, marketing, and customer success. He has demonstrated his incredible talent in over 20 digital transformations for Fortune 100 clients that have yielded billions of dollars of incremental value. Throughout Brasser’s career, he has been honored with a number of awards, including the 2020 BCG Growth and Value Creation Award, Charlotte Entrepreneur of the Year, the NRCC’s Business Person of the Year, and Forbes’ 30 Top Entrepreneurs to watch. He was also named the National Leadership Award winner by the Business Advisory Council and served as a small business advisor for the Bush Administration. “Richard is a warm and thoughtful leader that recognizes the potential of modern technologies and strategies that drive sales and has the knowledge and experience to implement these complex programs,” a colleague of Brasser’s said. Prior to joining BCG, Brasser was the CEO of an enterprise sales technology firm, a chief solution architect for Forbes, and a tour professional golfer.