No one could have predicted the challenges that 2020 would bring. As the COVID-19 pandemic spread in the early months of the year, companies around the world transitioned to remote work almost overnight. Across industries, organizations relied on leadership and technology to help enable this transition. The resulting acceleration of innovation is perhaps the pandemic’s greatest silver lining.
In the world of sales, the stakes were especially high. Without the much coveted in-person connections that come from conferences and face-to-face meetings, sales professionals found new ways to connect and build trust. Social selling went beyond posting on Twitter and LinkedIn to more advanced strategies for strengthening professional networks. Sales professionals were tasked with learning new technologies all while pivoting their messaging to more accurately reflect buyers’ current needs and pain points. If there were ever a year for agility and adaptation, this was it.
Collective[i] is a foundational technology for digital sales transformation, connecting sales professionals around the world to the people, insights, and collaboration tools that are essential to operate in the modern era. Recognizing that leadership is a key partner to technology, Collective[i], in association with The Modern Sale, selected this year’s list of Top 100 Global Sales Leaders as examples of exceptional sales leadership. In particular, the sales professionals chosen embraced the unprecedented nature of 2020 and took it as an opportunity to shepherd their teams and companies into the digital age. These leaders are pioneers in their field and have proven their ability to navigate through turbulent times. They rose to the challenge of an unexpected global crisis with grace, collaboration, commitment to their teams, and by giving back to their communities, all the while delivering revenue.
The following 100 professionals were vetted and nominated against thousands of applicants representing the best in class. The Modern Sale and Collective[i] are proud to present this year’s list as a tribute to sales leadership.