Carla Sublett

Senior Vice President, Chief Marketing Officer, and General Manager of Portfolio Business at National Instruments (NI)


Sublett’s 20-plus years of sales experience, as well as her background in architecture and design, uniquely position her to lead marketing strategy at NI, which provides automated testing and measurement systems for engineers. She has a knack for creative problem-solving and understands the work necessary for companies to grow and adapt. “Change does not happen overnight. It takes patience and persistence to make a difference,” she said. “As a leader, this means asking the tough questions, pushing beyond limiting beliefs, and exploring new opportunities.” A strong advocate for the benefits of mentorship, Sublett is a board member and mentor at The Thinkery, Austin Community Foundation, and Texas Conference for Women. She has been honored with numerous awards in her field, including Inc.’s “17 Inspiring Women to Watch” in 2017 and Hispanic Business Magazine’s 2013 Top 50 Hispanic Influentials.