Gabriella Koenig 12/9/24 Gabriella Koenig 12/9/24

2024 GSL100

Now in its seventh year, the GSL100 has become one of the premier awards recognizing leadership excellence and the accomplishments of sales executives globally. The GSL100 is published annually by The Modern Sale™ in association with Collective[i]™.

GSL100

In 2024, the sales profession found itself at the heart of extraordinary transformation.

Artificial intelligence has blossomed into a revolutionary force, reshaping how sales teams operate, strategize, and connect with buyers. AI’s ability to analyze data, predict outcomes, and uncover opportunities has given rise to a new era of precision and potential, empowering leaders to achieve what once seemed impossible. Yet, AI is just one piece of this remarkable story.

This year’s leaders also navigated a landscape marked by resilience and reinvention. The global economy stabilized after years of volatility, yet inflation and interest rate fluctuations persisted, testing the adaptability of even the most seasoned sales teams. Faced with shrinking budgets, lengthening sales cycles, and an increased demand for personalization, leaders embraced the challenge to evolve—all while balancing the integration of new technologies and the human touch that remains central to closing deals.

The continued rise of Gen Z in the workforce brought new expectations for collaboration, transparency, and purpose-driven work, redefining sales culture and team dynamics. Meanwhile, sustainability and corporate responsibility became front-and-center issues for buyers and sellers alike, with leaders needing to prove their commitment to ethical practices while delivering results.

The 2024 Top 100 Global Sales Leaders (GSL100) honors those who met these challenges with ingenuity, creativity, and an unwavering focus on driving growth. These visionaries leveraged transformative technologies like AI, implemented innovative sales strategies, redefined global workforce dynamics, and cultivated diverse, inclusive cultures to navigate this dynamic era of sales.

Consider Bretton Alexander, Chief Revenue Officer at Firefly Aerospace, who is leading the charge in space transportation while building visionary partnerships. Or Aliisa Rosenthal, Head of Sales at OpenAI, who is spearheading a team of “AGI sherpas” to guide businesses into the era of artificial general intelligence, setting new standards for what sales leadership looks like in an AI-driven world. Meanwhile, Jean-Manuel Izaret, who leads BCG’s $1.6 billion Marketing, Sales and Pricing Practice, is transforming how industries think about value-sharing and pricing.

Emily Gallo of Cardinal Health exemplifies purpose-driven leadership, championing diversity, equity, and inclusion through impactful initiatives at Cardinal Health and beyond, including her work with Penn Leadership Q to cultivate LGBTQ+ talent. Shuo Wang, Co-founder and CRO of Deel who was inspired by friends who couldn’t secure high-paying jobs due to visa restrictions and local labor laws. She and her co-founder Alex Bouaziz launched Deel in 2018 with a mission to eliminate hiring borders and create opportunities for talent everywhere, scaling the company from $1M to $100M ARR in just 20 months, building a $12 billion global hiring platform serving over 35,000 customers, including Nike, Shopify, and Lego.

These leaders didn’t just adapt to change—they drove it. Whether by tackling sustainability challenges, integrating AI into their strategies, or redefining how we engage with customers, the 2024 GSL100 honorees exemplify the resilience, ingenuity, and humanity required to lead in today’s complex sales environment.

For the seventh year, The Modern Sale™, in association with Collective[i]™, is proud to present the 2024 GSL100.

2024 GSL100

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